about us

Saeed A. Mustafa (Command Sergeant Major Retired US Army)
President and Founder
Chief Executive Officer of S4L Entertainment and Sports Management LLC 

Using the stage name King Ty; the former Army Command Sergeant Major with over 30 years of active service and multiple combat deployments has energized Hudson Valley New York with many WorldClass Events such as the 2014 Tribute to Orange County Veterans; Feed the homeless holiday project December 2014 in Newburgh New York; the annual Salute To The Troops All White Affair started in summer of 2015 at West Point New York; and the three day 2016 Juneteenth Music & Cultural Festival Celebration in Highland Falls New York.

He founded S4L Entertainment & Sports Management LLC in June 2014; Upon his return to his hometown of Historic Highland Falls New York he has planned resourced and executed several high visibility events in the Southern New York Metropolitan area establishing S4L as one of the premiere Entertainment and Sports Promoter companies in the region.  

He received a certificate of recognition from New York State Assemblyman James Skoufis for his leadership in sponsoring the main entertainment for the 2015 Highland Falls 4th July celebration. He has received the prestigious Hudson Valley Women's Association and Friends annual Award for outstanding community service throughout the Hudson Valley area (representing Orange, Rockland, Duchess, Westchester, and Sullivan Counties). He is currently on the Board of Advisors at " The Center of Highland Falls Inc". 

In the fall of 2015 He produced an event called "A Taste of Highlands" which incorporated Food, Music and Art from more than 30 ethnic groups resident to the Town of Highlands New York; which was a display of the rich culture and diversity in the local area. This event was instrumental in fostering positive community relations. 

In January of 2016 He was sworn in as the first African American Councilman of The Town of Highlands New York. 

King Ty has consulted or collaborated with many professional Music Artist and Sports figures such as two time grammy winner Clayton Bryant; actress, singer and the first black Miss Mississippi Toni Seawright; two 2015 American Idol finalist, Qassim Middelton and Tyanna Jones; and former German Pro Basketball Coach Hans Beth; who is the current Chairman of Basketball Aid International.  

CSM Retired Sa'eed A. Mustafa(Aka King Ty) is the President of the Orange County Juneteenth Committee and member of the Newburgh Highland Falls chapter of the NAACP; he is a graduate of Wayland Baptist University with a BS in Occupational Education; Currently Pursuing a Masters Degree with St. John's University, and has completed  both the 2014 and the 2016 Boots To Business Entrepreneur Training Course.