about us

King Ty "World Class Promoter"

Born and raised in Hudson Valley New York; King Ty has traveled the world during his 30 year Military career. Now that he has retired honorable after many years of leading thousands of soldiers in executing World Class Entertainment events for the troops; he is taking the New York metropolitan area by storm with World Class music and Sporting events Promotion Services.  S4L Entertainment & Sports Management LLC a Veteran Owned and Operated, Limited Liability, Special Event Planner & Promoter Company located in New York, New York.

Our Mission is: Provide World Class Community Entertainment Consulting; Special Event Project Management And Booking Agent Services.

Our Vision is: Provide World Class Entertainment & Sports Productions, Digital Marketing Services, and Project Management In An Global Market

S4L professional network is filled with affiliates(many of them are Veterans) who are World Class Musicians & DJ's; Exceptional Keynote Speakers, Phenomenal Caterers, Motivational Fitness Coaches, and Athletes. Our team plans small or large functions; organizes community level events; mobilizes required subcontractors; and executes project management services wherever our clients are located. Additionally we provide services assisting large organizations and community leaders with planning spectacular corporate events, and community festivals.(To include Branding & Marketing)

S4L Entertainment and Sports Management LLC stands ready to serve you as a Consultant, Planner, Project Manager, Promoter; or assist your team with finding the right match of Disc Jockey, Band, Keynote Speaker; Comedian, or Solo Artist.

Team S4L Leadership

Saeed A. Mustafa (Command Sergeant Major Retired US Army)
President and Founder
Chief Executive Officer of S4L Entertainment and Sports Management LLC 

Using the stage name King Ty; the former Army Command Sergeant Major with over 30 years of active service and multiple combat deployments has energized Hudson Valley New York with many WorldClass Events such as the 2014 Tribute to Orange County Veterans; Feed the homeless holiday project December 2014 in Newburgh New York; the annual Salute To The Troops All White Affair started in summer of 2015 at West Point New York; and the three day 2016 Juneteenth Music & Cultural Festival Celebration in Highland Falls New York.

He founded S4L Entertainment & Sports Management LLC in June 2014; Upon his return to his hometown of Historic Highland Falls New York he has planned resourced and executed several high visibility events in the Southern New York Metropolitan area establishing S4L as one of the premiere Entertainment and Sports Promoter companies in the region.  

He received a certificate of recognition from New York State Assemblyman James Skoufis for his leadership in sponsoring the main entertainment for the 2015 Highland Falls 4th July celebration. He has received the prestigious Hudson Valley Women's Association and Friends annual Award for outstanding community service throughout the Hudson Valley area (representing Orange, Rockland, Duchess, Westchester, and Sullivan Counties). He is currently on the Board of Advisors at " The Center of Highland Falls Inc". 

In the fall of 2015 He produced an event called "A Taste of Highlands" which incorporated Food, Music and Art from more than 30 ethnic groups resident to the Town of Highlands New York; which was a display of the rich culture and diversity in the local area. This event was instrumental in fostering positive community relations. 

In January of 2016 He was sworn in as the first African American Councilman of The Town of Highlands New York. 

King Ty has consulted or collaborated with many professional Music Artist and Sports figures such as two time grammy winner Clayton Bryant; actress, singer and the first black Miss Mississippi Toni Seawright; two 2015 American Idol finalist, Qassim Middelton and Tyanna Jones; and former German Pro Basketball Coach Hans Beth; who is the current Chairman of Basketball Aid International.  

CSM Retired Sa'eed A. Mustafa(Aka King Ty) is the President of the Orange County Juneteenth Committee and member of the Newburgh Highland Falls chapter of the NAACP; he is a graduate of Wayland Baptist University with a BS in Occupational Education; Currently Pursuing a Masters Degree with St. John's University, and has completed  both the 2014 and the 2016 Boots To Business Entrepreneur Training Course.  

Keith Craig (Sergeant Major Retired US Army)
Vice President and Partner
Theatrical Film Distributor, Walt Disney Studios Motion Pictures

Keith L. Craig is the Theatrical Film Distributor, Walt Disney Studios Motion Pictures, Burbank California. Craig serves as the Central Division Film Distributor responsible for the overall regional sales of finished movies to exhibitors. He executes sales/distribution plans and theatre movie release dates to include prompt physical delivery of film to theatres.

Craig was born and raised in Mobile, Alabama. He enlisted in the Army in June 1984 where he was a Logistician with a core background in Transportation and Joint Logistics. Craig has held assignments in Fort Sill, Oklahoma; Fort Bliss, Texas; Fort Eustis, Virginia and Wiesbaden, Germany. Numerous deployment assignments to Afghanistan, Iraq, Kuwait, United Arab Emirates, Bosnia, Qatar, Haiti and 48 other countries.

Craig concluded his military career with 32 years, retiring as an E-9, Sergeant Major. Craig last held the position of Senior Enlisted Advisor to The Exchange-Europe/Southwest Asia Region headquartered at Sembach, Germany. The Exchange is the 57th retail organization in the U.S. with annual revenue of $8.5 billion. Craig was the ambassador to the Exchange Europe & SW Asia Region providing essential support to the war-fighters, enhancing expeditionary capabilities, and interacting with the highest strategic levels within the Department of Defense and the U.S. State Department.

Craig's military and civilian education includes Lean Six Sigma Green Belt, Certified Logistical Engineer by North Carolina Department of Labor, Master Logistician, Society of Logistics Engineers (SOLE), Joint Logistics Course, Basic Non-commissioned Officers Course (BNCOC), Advance

Craig received a certification from The University Of California Los Angeles (UCLA) in Business & Management Of Entertainment. 

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Non-commissioned Officer Course (ANCOC), Sergeants Major Course (Class 57), Support Operations Course Phase I/II, Equal Opportunity Course. Keith also holds a Bachelor's Degree in Psychology and Master's Degree in Business from the University of Maryland. 

Craig's awards and decorations includes the Legion of Merit, three-time recipient of the Bronze Star, recognized as Distinguished member of the Quartermaster Regiment, recipient of the Order of Saint Martin (Quartermaster), recipient of the Order of Saint Christopher (Transportation) and 52 other Military Awards and Commendations.

Craig is a Board of Directors member to the Los Angeles Women's Theatre Festival (LAWTF); he is also the Treasurer of Disney's Salute Program and member of Mobile Area Mardi Gras Association. Keith is a former professional football player with NFL Europe's Frankfurt Galaxy/Atlanta Falcons. He was also recognized as the Army sprint (100/200-meter) champion. Craig is the owner of Granville Restaurant in Los Angeles, California.